Franchise Management and Licensing for Real Life Content

Working with Leigh Anne was a mind blowing experience.

She supersized the Discovery Science “Mindblown” brand introducing new toys including our own robot and forming partnerships with the biggest franchises in the business, from FAO Schwarz to McDonald’s Happy Meals.

Discovery's Science Channel GM Marc Etkind

See It.Own it.Live it.

LAB delivers larger-than-life retail experiences that connect fans to the “real life” brands they love.
She helped drive Discovery’s 4th-best prime time ratings in Shark Week’s 30-year history, with WOW Pallets in 2500 Walmart doors, Build-A-Bear and vineyard vines stores, with strong sell-through. A huge win.

Brodsky developed Discovery’s first STEM brand targeting kids.

Build-a-Bear Shark Week Collection
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