Leigh Anne Brodsky is a much-honored senior licensing and entertainment executive with an impeccable track record in delivering strong bottom-line results in revenues, acquisitions, and brand development. She is highly regarded as a strategic thinker and demonstrated leader. Among the now-iconic brands that she has worked with are such varied properties as Peanuts, Dora the Explorer, South Park, Saturday Night Live, SpongeBob SquarePants, Garfield and Lassie.
A licensing professional for more than 20 years, she has been recognized by the industry for her leadership and expertise. In 2011, Leigh Anne was selected for induction into the International Licensing Industry Merchandisers' Association's (LIMA) Hall of Fame, which honors a very select group of licensing veterans who have made unique and outstanding contributions to the business.
Brodsky is a past Advertising Age "Marketing of the Year" award-winner and a twice-elected member of the LIMA Board of Directors, the licensing industry's governing body where she serves on its charity fund-raising committee.
From 1999-2011, Brodsky oversaw Nickelodeon Consumer Products, and was named President of the division in 2006. In this role, she oversaw parent company Viacom's global licensing and merchandising business, which also included MTV, Comedy Central, Nick at Nite, TV Land and Spike TV.
Leigh Anne built Nickelodeon Consumer Products into the world's number-one TV-based licensing business. Under her leadership, Nickelodeon became a multi-billion-dollar (at retail) licensing entity and garnered more than 40 industry awards including top licensing and Parents' Choice Awards honors in the toy, video, interactive gaming and apparel categories. During her tenure, she was responsible for acquiring such properties as Teenage Mutant Ninja Turtles and Beatrix Potter.
Brodsky has negotiated major licensing and retail deals with the industry's top brands including: Mattel, Fisher-Price, Target, Walmart, American Greetings, Kraft, Toys 'R Us, Hallmark, and many more.
From 1996-1999, Brodsky served as Senior Vice President, Marketing at Golden Books Entertainment Group where she was responsible for the strategic marketing of all Golden Books' proprietary assets including publishing classics Pat the Bunny, Rudolph the Red-Nosed Reindeer and Poky Little Puppy. From 1992-1996, she was Senior Vice President, Marketing and Merchandising for Lorne Michaels' Broadway Video, where she directed the worldwide marketing of the company's TV and film properties including Saturday Night Live, Wayne's World and Lassie.
Brodsky began her career at United Media, ultimately rising to the position of Vice President, Licensing, where she worked closely with (now-fellow Licensing Hall of Fame members) Jim Davis and Charles Schulz towards building Garfield and Peanuts, respectively, into licensing juggernauts.
She graduated cum laude from the College of the Holy Cross. She and her husband reside in the New York area with their two children.
© 2012 Leigh Anne Brodsky • email@example.com • 201.960.8020